Increase Your Revenue and Traffic With These Killer SEO Strategies for Restaurants & Eateries
Category : Restaurants
Improving your business opportunities in the Google database takes precision and dedication. This means that everything that you expect your business to accomplish can be driven based off of your SEO marketing strategies. Increasing your traffic with SEO strategies is extremely important to restaurants and eateries because it builds brand awareness, increases your business’ visibility, which increases local traffic.
Understand Your SEO Goals
When starting a business, the first thing you will think of is your location. The same goes for your marketing habits. The more traffic you drive from your local area will help your business flourish. If you are looking to improve your SEO strategies, then making your goals known to a local area will help increase traffic to your business. This can be done through various listing and networking. Moreover, it narrows the competition down to increase your potential revenue, which will also help form fit your marketing strategies. SEO is Search Engine Optimization. It helps increase the awareness of your business and visibility in Google search results.
In this video, founder of Kissmetrics and Crazy Egg, Neil Patel discussed the top three elements of SEO that can help boost your rankings in Google. He also discussed how those tactics can have a positive result on your overall website optimization this year 2019.
Once you understand the basics of SEO, then you will want to figure out what keywords you are going to utilize to gain access to your specific audience. You can use a research guide for keywords to help you get started on the right path of fine-tuning your keywords for your business.
You also want to use unique keywords to maximize your results. if you own a restaurant, using the keyword “restaurant’ will be too popular. Think about what makes your business different. What about your eatery’s specific style? If you have an Italian restaurant, then think about utilizing that as a keyword and look at what may be searched in relation to it.
Claim your Google My Business
If you haven’t claimed your Google My Business you are doing a disservice to your business. Once this is set up, anytime your business is searched it will give viewers the ability to see that you are a professional and legitimate business in the area. It will also allow you to show up on the map when users are searching near them. You need to ensure that your listing is up to date and accurate with your business information.
All of your addresses, phone numbers, website, and business name needs to be the same across all the listings. If all of your listings are accurate, it will increase the consistency of your business, allowing your business to rank higher in the SEO.
Engage With Customers on Social Media
Social media has been recognized to drive traffic to any business. It may seem redundant, however, the more you engage with your followers and like-minded individuals on social media, it will increase your businesses ranking on social media.
By engaging with your followers you are helping to create a sense of community and also building a personality for your brand online. This will help encourage your customers to share about your business online which will only grow your following and your customer base.
Being on social media is a great indicator for SEO purposes as well. Google gives you points for being active. But more so than that, it helps build brand loyalty and brand awareness with your customers.
Once you claim your Google My Business, you will also have a section where customers can leave reviews. When users are looking for information about a new business, they almost always turn to reviews. Your potential customers want to see what other people have said about your business. Having reviews are more important than ever.
Ask your customers to leave a review. And don’t fret about negative reviews. Users understand that negative reviews exist. But remember to always reply to all reviews – both negative and positive. This shows potential customers that you are active and engaged with your customer base. You can also go a long way by acknowledging a negative review and trying to make the experience a positive one for that customer. Offering to fix the issue has even been known to get that review removed.
Fresh Content Is Smart
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
In order to rank high on Google’s algorithm you need to keep your website updated. A great way to do this is to provide rich content to your readers. Add a blog to your website. Update it frequently. Think about what your customers are searching for and answer those questions on your blog. Blogs are great because they also extend the users timeframe on your site. The longer someone stays on your site, the better Google ranks it.
But don’t just write a blog to write a blog. Your blog is pointless if it doesn’t answer questions and provide actual resources to your readers.
Earlier we talked about keywords and making them specific to your business. But what we didn’t mention was local keywords. If your Italian Restaurant is located in Dallas, then include that in your keywords. Many users will search near me or their major city and if you have included that keyword in your website then you are more likely to rank for it.
Also don’t forget that mobile devices are more prevalent than ever before. Many users are doing searches on the go. And if they’re in your local area, they are more likely to stop by if they find you in a search. Don’t let these potential customers slip through your fingers.
Including SEO in your marketing campaign is more important than ever before. Customers are searching for new businesses and doing these searches on the go. Don’t let your competitors win because you didn’t implement SEO.
Increasing your SEO strategies and finding what works for your business is essential to the growth of your company. Follow the strategies above, and see how much of a difference it can make for your particular restaurant. It will allow your company to be a bigger choice online and bring in more business; moreover, it will make your business stand out above the rest.
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